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Outreach Specialist - Licensed Social Worker

Job ID: 48771
Location: Durham, NC
Facility/Division: UNC REX Healthcare
Status: Full Time
Shift: Day Job

Did you know UNC Health has Ranked #2 Most Trusted Healthcare Brand in the U.S.? The UNC Health brand was ranked as the #4 healthcare brand in the United States overall and the #2 most trusted healthcare brand, just after Johns Hopkins and before Mass General. Join our One-Great-Team!

Job Description


Become part of an inclusive organization with over 40,000 diverse employees, whose mission is to improve the health and well-being of the unique communities we serve.

The purpose of the Community Outreach Specialist (SW) position is to increase community awareness of both the UNC Hospice and Palliative Care programs by marketing these programs, offering insight to potential referral sources on the patient/family benefits of these programs and to provide training to providers, patients and families related to program specifics. The Community Outreach Specialist position, will increase visibility and knowledge within the community of the availability and benefits of UNC Hospice and Palliative Care services.

Job Summary:

The Liaison is responsible for outreach and public relations for Hospice and Palliative Care programs. Primary responsibility is as a liaison to physicians, nursing homes, discharge planners, managed care organizations, churches and civic groups. Promotes hospice and palliative care programs and services through contacts, public presentations, phone contacts and correspondence.

Description of Job Responsibilities:

1. Promotes hospice and palliative care programs and services through contacts to referral sources.

2. Serves as a liaison to churches, corporations and civic organizations.

3. Initiates and maintains contact with discharge planners, including surrounding communities.

4. Helps meet hospice and palliative care programs goals for referrals and census.

6. Develops and updates hospice and palliative care programs promotional materials, brochures and educational information in collaboration with central marketing department.

7. Maintain and update community based data contact information.

8. Develop and maintain professional relations with area nursing homes, assisted living facilities and senior centers.

9. Coordinate and participate in appropriate Health Fairs.

10. Assist with MD education on End Of Life issues.

11. Provide consultations on hospice and palliative care information.

12. Provide promotional support for special events, agency events and initiatives.

13. Ongoing familiarity with all aspects of hospice and palliative care programs.

14. Performs other duties as requested.

Education Requirements:

Bachelors degree in social work or other healthcare related field or a Registered Nurse required.

Licensure/Certification Requirements:  

Licensed Social Worker if Social work RN NC Licensure if Registered Nurse 

Professional Experience Requirements:

Minimum of three (3) years' work experience. Prior experience in home health or hospice is preferred. Experience calling on physicians’ offices and nursing facilities is preferred.

Job Details

Legal Employer: NCHEALTH

Entity: UNC REX Healthcare

Organization Unit: UNCHCS Cont Care Intake

Work Type: Full Time

Standard Hours Per Week: 40.00

Work Schedule: Day Job

Location of Job: US:NC:Durham

Exempt From Overtime: Exempt: No

Salary Range: $18.07-$22.59 (minimum-midpoint)

Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

UNC Health makes reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email [email protected] if you need a reasonable accommodation to search and/or to apply for a career opportunity.

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Diversity Statement

The UNC Health System and the UNC School of Medicine are committed to valuing all people throughout our organization, regardless of background, lifestyle, and culture. A diverse and inclusive work environment for staff and culturally appropriate care for our patients, are essential to fulfilling our UNC Health vision of improving the health of all North Carolinians.

Equal Employment Opportunity

UNC Health is an equal opportunity and affirmative action employer.

Qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, status as a protected veteran or political affiliation.

All interested applicants are invited to apply for career opportunities. Please refer to our Employment Application Accessibility page if you need a reasonable accommodation to search and/or to apply for a career opportunity.

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