Web Content Writer - Marketing Technology

Job Description

Description

Become part of an inclusive organization with over 40,000 diverse employees, whose mission is to improve the health and well-being of the unique communities we serve.

Summary: The web content writer is an integral member of the team responsible for content across several patient-facing UNC Health websites managed by the Marketing Technology team. Content writers craft original content that’s purposeful and engaging to educate and inform people about all that UNC Health offers, and to help people make important decisions about their care and their overall health and well-being. This content must be highly scannable/readable while also being optimized for search and should be written and published with an eye toward appearing in Google Answer Box results and in voice search queries. The web content writer must also ensure content meets editorial standards, is aligned with strategy, and is delivered within established deadlines.

Responsibilities: 

1. Strategy — Collaborate with Web Content team to develop and implement processes for creating and reviewing content. Collaborate with Marketing team and stakeholders to understand content requests and measurement goals. Collaborate with consumer insights team to understand digital journeys, motivations and drivers for key audience segments and create content with these learnings in mind. 

2. Creation & Distribution — Research topics and conduct interviews with stakeholders and Subject Matter Experts. Research and write engaging content — including content snippets that support dynamic personalization on unchealth.org — with target keywords defined and appropriate SEO best practices employed. Ensure all content is accurate and aligned with brand messaging and editorial style guidelines. Ensure content is relevant and engaging to defined audiences. Contribute to regular review/update of all web content. Provide editorial support to team members. Continually monitor trends and best practices in SEO and web writing, including responsibly and appropriately adopting AI to drive innovation, efficiency and effectiveness.

Other Information

Other information:
Education Requirements:
● Bachelor's degree in related field
Licensure/Certification Requirements:
Professional Experience Requirements:
● Requires three (3) years of content writing experience
Knowledge/Skills/and Abilities Requirements:
● Exceptional writing and communication skills•Highly detailed oriented•Experience with content management systems (Geonetric VitalSite a plus)•Ability to effectively prioritize multiple projects and meet deadlines•Strong customer service focus and ability to partner with internal and external stakeholders•Working knowledge of keyword research and basic SEO principles•Experience implementing editorial guidelines for specific platforms and audiences•Editing for style•Proofreading for grammar and fact checking•Research•SEO/keyword research

Job Details

Legal Employer: NCHEALTH

Entity: Shared Services

Organization Unit: Marketing Technology

Work Type: Full Time

Standard Hours Per Week: 40.00

Salary Range: $25.94 - $37.29 per hour (Hiring Range)

Pay offers are determined by experience and internal equity

Work Assignment Type: Hybrid

Work Schedule: Day Job

Location of Job: US:NC:Morrisville

Exempt From Overtime: Exempt: Yes

This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully-owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care; except that, if you are currently a UNCHCS State employee already working in a designated shared services department, you may remain a UNCHCS State employee if selected for this job.

Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

UNC Health makes reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email [email protected] if you need a reasonable accommodation to search and/or to apply for a career opportunity.