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Web Content Writer - Marketing

Job ID: 8058
Location: Raleigh, NC
Facility/Division: Shared Services
Status: Full Time
Shift: Day Job

Did you know UNC Health has Ranked #2 Most Trusted Healthcare Brand in the U.S.? The UNC Health brand was ranked as the #4 healthcare brand in the United States overall and the #2 most trusted healthcare brand, just after Johns Hopkins and before Mass General. Join our One-Great-Team!

Job Description


Become part of an inclusive organization with over 40,000 diverse employees, whose mission is to improve the health and well-being of the unique communities we serve.

The web content writer is an integral member of the team responsible for content across numerous UNC Health Care websites managed by the Communications and Marketing department. Content writers craft original content that’s purposeful and engaging to educate and inform people about all that UNC Health offers, and to help people make important decisions about their care and their overall health and well-being. This content must be highly scannable/readable while also optimized for search and should be written and published with an eye towards appearing in Google Answer Box results and in voice search queries. The web content writer must also ensure content meets editorial standards, is aligned with strategy, and is delivered within established deadlines.

1. Strategy - Collaborate with Content team to develop and implement processes for creating and reviewing content. Collaborate with Marketing team and stakeholders to understand content requests and measurement goals. Collaborate with consumer insights team to understand digital journeys, motivations and drivers for key audience segments and create content with these learnings in mind
2. Creation & Distribution - Research topics and conduct interviews with stakeholders and Subject Matter Experts. Write and proofread content with organic search in mind, with target keywords defined and appropriate SEO best practices employed. Ensure all content is accurate and aligned with brand messaging and editorial style guidelines. Ensure content is relevant and engaging to defined audiences. Contribute to regular review/update of all web content. Provide editorial support to team members. Continually monitor trends and best practices in SEO and web writing

Other Information

Other information:
Education Requirements:
● Bachelor's degree in related field
Licensure/Certification Requirements:
Professional Experience Requirements:
● Requires three (3) years of content writing experience
Knowledge/Skills/and Abilities Requirements:
● Exceptional writing and communication skills•Highly detailed oriented•Experience with content management systems (Geonetric VitalSite a plus)•Ability to effectively prioritize multiple projects and meet deadlines•Strong customer service focus and ability to partner with internal and external stakeholders•Working knowledge of keyword research and basic SEO principles•Experience implementing editorial guidelines for specific platforms and audiences•Editing for style•Proofreading for grammar and fact checking•Research•SEO/keyword research

Job Details

Legal Employer: NCHEALTH

Entity: Shared Services

Organization Unit: Marketing Technology 

Work Type: Full Time

Standard Hours Per Week: 40.00

Work Schedule: Day Job

Location of Job: US:NC:Raleigh

Exempt From Overtime: Exempt: Yes

This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully-owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care. This is not a State employed position.
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Diversity Statement

The UNC Health System and the UNC School of Medicine are committed to valuing all people throughout our organization, regardless of background, lifestyle, and culture. A diverse and inclusive work environment for staff and culturally appropriate care for our patients, are essential to fulfilling our UNC Health vision of improving the health of all North Carolinians.

Equal Employment Opportunity

UNC Health is an equal opportunity employer. As such, UNC Health offers equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, genetic information, disability, sexual orientation, gender identity or political affiliation.

To verify employment eligibility, UNC Health is committed to Form I-9 and the E-Verify process. Learn further E-Verify details in English or Spanish.

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