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Marketing Representative

Job ID: 9774
Location: Lenoir, NC
Facility/Division: Shared Services
Status: Full Time
Shift: Variable

Did you know UNC Health has Ranked #2 Most Trusted Healthcare Brand in the U.S.? The UNC Health brand was ranked as the #4 healthcare brand in the United States overall and the #2 most trusted healthcare brand, just after Johns Hopkins and before Mass General. Join our One-Great-Team!

Job Description


Become part of an inclusive organization with over 40,000 diverse employees, whose mission is to improve the health and well-being of the unique communities we serve.


for the coordination of the marketing strategy at Caldwell Memorial Hospital.
They follow through on specific tasks tied to marketing campaigns and

Marketing – Serve as coordinator of the marketing strategy as well as performing the specific tasks. Build and maintain relationship with each vendor. Create graphics and layouts for print ads, brochures, etc. Manage and update photo display in lobby for CMH and CMHF Board of Directors. Works with PR & SL directors to assist in creating radio ads. Assist PR & SL directors to identify content for videos. Serve on the CEO Signage Committee and manage projects as assigned. Assist PR to identify and promote feature stories to local reporters to secure coverage. Develop, plan, coordinate and execute ground breaking, open house, ribbon cutting – events. Prepare and disseminate press releases for Caldwell UNC. Coordinate and execute photo shoots for new providers, marketing, etc.
Reporting and Design – Oversight, coordinate with vendor and update hospital website. Participate in Marketing Shared Service meetings and develop and provide oral report on Caldwell projects and activities. Prepare report and attend Monthly Marketing huddle with CEO, Service-line directors and others. Create graphics, design for oversight and mgmt. of billboard contracts. Maintain supplies and create new provider gift and attend presentation. Order and erect outside banners. Create new provider displays for employee lobby and Medical Staff Services. Utilizing both UNC system and UNC Caldwell information, create and send employee updates (currently 2x per week – during COVD, daily)
Oversee and create designs and graphics for screensavers. Oversee and create designs and graphics for lobby digital boards. Serve on LEAN projects as requested. Maintain a current resource of community leaders for utilization as needed. Maintain relationships with Caldwell, Blowing Rock and Boone Chambers of Commerce. Serve as primary team member during unexpected events ( i.e. COVID – command center, Samaritan’s Purse Field Hospital). Coordinate, design, develop, execute health related emphasis tree

Other Information

Other information:
Education Requirements:
● Requires a Bachelor’s degree in Communications, Marketing, public relations, or related degree
Licensure/Certification Requirements:
● No licensure or certification required.
Professional Experience Requirements:
● Requires two (2) years of relevant expeirence required.
Knowledge/Skills/and Abilities Requirements:

Job Details

Legal Employer: NCHEALTH

Entity: Caldwell Memorial Hospital

Organization Unit: Marketing 

Work Type: Full Time

Standard Hours Per Week: 36.00

Work Schedule: Variable

Location of Job: US:NC:Lenoir

Exempt From Overtime: Exempt: Yes

This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully-owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care. This is not a State employed position.
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Diversity Statement

The UNC Health System and the UNC School of Medicine are committed to valuing all people throughout our organization, regardless of background, lifestyle, and culture. A diverse and inclusive work environment for staff and culturally appropriate care for our patients, are essential to fulfilling our UNC Health vision of improving the health of all North Carolinians.

Equal Employment Opportunity

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