Communication Specialist II-SOM Ob/Gyn

Job Description

Description

Become part of an inclusive organization with over 40,000 diverse employees, whose mission is to improve the health and well-being of the unique communities we serve.

Summary: The Department of Obstetrics and Gynecology at UNC Chapel Hill is recruiting a communications specialist position to support the marketing and communications needs of the department. This position will oversee the department’s web presence (including social media); assist with writing annual publications and newsletters; and be responsible for the overall visibility for the department’s clinical and research activities. This is a remote position that may require periodic on-site work at the UNC Medical Center in Chapel Hill.

Responsibilities:
Carries out the plans made for special events such as community health fairs, screenings, etc.
Develops marketing communications including direct mail, direct to customer marketing, customer relationships and database marketing.
Writes and helps photographers, in the preparation of certain publications such as brochures, booklets, alumni materials and employee and special constituent newsletters.
Carries out community relations activities involving education programs, health classes, and business expos and is a liaison with groups such as chambers of commerce, businesses, school systems, etc.
Supports internal communications to staff and medical staff through newsletters, websites, meetings, posters, bulletins, etc.
Supports media relations, by helping with the creation of news releases, responding to media inquiries, assisting in the preparation for news conferences, and supporting web and database media relationships.
Supports public relations which involve aiding in the planning and execution of persuasive campaigns using paid and public media and other channels and assisting with communications during crisis management.

Responsibilities:

• Overseeing the ongoing maintenance and development of the OBGYN department website.

• Managing all departmental social media accounts (Facebook, twitter, etc.), including generating content, ensuring a consistent presence, etc.

• Developing content (stories, articles, press releases, etc.) to promote activities within the department (clinical, educational, and research) to the general public and various media outlets.

• Writing and editing content for departmental and divisional newsletters. Create an annual “year in review” publication for the department.

• Creating or coordinating the creation of multimedia projects to support educational requirement and enhance visibility for the department.

• Working independently to develop new ideas/methods for the team (including operational efficiency, outreach efforts, media relations, reputation management, use of social media, web improvements, etc.).

The ideal candidate will:

• have outstanding writing, oral and interpersonal skills

• have proven ability to develop articles and generate social media content

• have a minimum 3 years of communications/writing experience

• have the ability to develop and maintain relationships with key stakeholders including those within the institution, such as clinicians, nurses, researchers, and media members

• be able to handle multiple projects and priorities simultaneously with keen eye for detail

• have the ability to continuously identify unique opportunities to promote the UNC Department of ObGyn’s research and clinical activities

• have experience in photography and video development, including editing

• have shown an ability to work well in a team environment and independently, while being results driven

• have knowledge and be interested in medical and health care issues

Other Information

Other information:
Education Requirements:
● Bachelor's degree in Journalism, English, Public Relations, Marketing or related field.
Licensure/Certification Requirements:
● No licensure or certification required.
Professional Experience Requirements:
● Three (3) year of experience in communications, public relations, marketing or related field.
Knowledge/Skills/and Abilities Requirements:
● Strong verbal and written communication skills; strong customer service skills.

Job Details

Legal Employer: STATE

Entity: UNC Medical Center

Organization Unit: SOM Ob/Gyn 

Work Type: Full Time

Standard Hours Per Week: 40.00

Work Schedule: Day Job

Location of Job: US:NC:Chapel Hill

Exempt From Overtime: Exempt: Yes